“If I may have your attention for just a few moments, my ex-husband, my new boyfriend, and their divorce attorney will demonstrate the safety features on this flight.”
That’s how Southwest Flight attendant Marty Cobb began her stand-up comedy/flight instruction presentation to a plane crammed with weary commuters. In barely three minutes, she turned the drudgery of budget air travel into a genuinely funny experience. Her efforts won her a round of applause, and likely would have netted her a standing ovation, had the passengers not been secured with their “seatbelts pulled snug across your lap, the way my grandma wears her support bra.”
The routine also earned her more than just a little fame. In April, while I was busy flying to job interviews on decidedly boring Delta flights, Cobb’s video was gathering more than two million hits on YouTube. She even did the talk show circuit, including her personal favorite, Ellen.
But don’t get too caught up in the stardom or even humor itself, wonderful though it is. Realize for a moment what Marty Cobb is doing. She isn’t just making people laugh. She’s doing her job. She’s getting the passengers on her side before they can get cranky and demanding. She’s making the safety procedures that many fliers have heard a hundred dreary times come alive. She has created an emotional imprint tied to the procedures. If an emergency occurs, people are more likely to remember what to do.
Turns out that a lot of Southwest flight attendants have routines similar to this one, whether in comedy or song or rap. The company complies with TSA standards and tests their employees for competence. But they also allow them the freedom to both enjoy their work and bring others into that circle of fun.
Why don’t more of us do this? Why don’t we incorporate humor as a way of making our message stick? Why can’t we laugh at ourselves and the occasional absurdity of our jobs, and why can’t our employers let us poke fun at them if it accomplishes our organizational goal?
I don’t have a good answer for that, except that maybe we take ourselves too seriously. Or, better said, that we spend too much time on ourselves, period.
I can see where I’ve fallen into this in recent months, perhaps not without reason. When you’re fighting to keep your head above water, it’s hard to pay attention to anything else.
But often the “anything else” turns out to be the most important thing. It’s only by learning to look around that we find things that surprise us or inspire us or make us laugh.
A writing instructor once told me that a good writer doesn’t hand an idea to the reader. Rather, he or she grabs the reader by the wrist and says, “Come on! You gotta see this for yourself.” Marty Cobb did this for her passengers, and in turn for millions of social media users. She made us laugh, and in so doing reminded us to pay attention.
Humor taken to heart just might save our lives.